Tin fish

PRINT READY DIELINE

For this project, I was tasked to create a belly band packaging design for a sardine can. As with all of my designs, I had a ton of fun with this one. One major goal for this project was to create a design that expanded the target audience to a younger age group without losing the older demographic that already tends to buy this product. With the release of the movie Wicked approaching, I thought The Wizard of Oz was the perfect link between these two generations. I mean come on, everybody loves the tin man! So, why not make a tin fish? Wait, a tin fish version of the tin man on a tin of tinned fish? Yes, and we’ll call it Tin Fish! It’s perfect! And you know what the tin man always needs? You guessed it, Oil. So, these sardines are prepared in just that. I thought this visual pun was a super fun way to market towards a wide range of age groups. I added in some letterpress inspired fonts to tie back into the time period of the original Wizard of Oz release, picked out a really nice textured paper and ran with it. The orange color contrasted well with the tin fish color pallete and allowed for a bold and bright branding opportunity.