SEAZOO REBRAND
Brand Development & Design, Logo Design, Art Direction, Icon Systems, Illustration
Completed: Oct. 2025
SEATTLE ZOO REBRANDING PROJECT
PRIMARY LOGOMARK
This logo is the face of the brand that surrounds the Seattle Zoo, aka Seazoo. This mark establishes the brand as a forward thinking, modern conservation center that promotes the artistic influences of the city itself. Paying homage to the local wildlife and the illustration style of the famous Charley Harper. The soft, curvy icon design paired with the more structural typeface, this logomark expresses the balance of care and solemnity we take towards our animals and staff.
SUPPORTING BRAND MARKS
ICONOGRAPHY
As with any zoo, each animal has to have its own icon! To ease navigation throughout the park, patrons can use these icons to locate certain animals. I illustrated these icons in the style of the famous Charley Harper. Each color represents a different habitat and also section of the zoo.
