PHILADELPHIA PHIGHTERS
Branding Design, Art Direction, Logo Design, Typography, Pitch Deck Design
Completed: Nov. 2025
WNBA TEAM BRANDING PROJECT
PRIMARY LOGOMARK
Inspired by fighter pilots earning their wings, this logo is designed to honor the heritage of American pilots as a symbol of victory, honor, and pride. Modernized to showcase the inclusivity of the city of Philadelphia and the woman that fuel the success of this team.
This zone is the size of the center star scaled down to 75%. This ‘exclusion zone’ should always be left blank around the logo to give it the breathing room it deserves.
Exclusion zone
75% Scale
Brand MArks
Brand TAGS
COLORS, TEXTURES, & OVERLAYS
